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January 5, 2026

Shipping Fast vs. Shipping Right

Shipping Fast vs. Shipping Right

In the world of indie dev, speed is often cited as the ultimate advantage. 'If you're not embarrassed by your first version, you've launched too late,' they say. But there's a flip side.

Shipping junk fast just builds technical and design debt. At Side Quest, we aim for a middle ground we call 'The Polished Sprint'.

The Polished Sprint

This means we build fast, but we never compromise on the core foundations. The design system must be solid, the performance must be snappy, and the primary user flow must be flawless before we even think about hitting 'deploy'.

By focusing on 'polished' rather than 'perfect', we can ship regularly while maintaining a standard of excellence that keeps our users coming back.